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The psychology of persuasion has played a large part in marketing for a very long time. Indeed, marketing has been in the persuasion business since before the psychology of persuasion, as a field, even existed. Has marketing moved beyond the psychology of persuasion? Or will they always be inextricably linked?

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Marketing communications refers to different kind of messages delivered in different forms used to inform consumers. Marketing communications covers a wide range of activities including other aspects of marketing, advertising, branding, graphic design, sales, sales promotion and everything involved in marketing.

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Consider multiple options, do preliminary testing, and then refine good ideas, eliminate bad ones.Some recently completed PhD Theses - London School · PDF file1 DEPARTMENT OF INTERNATIONAL RELATIONS .

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It is very important to point out that you can choose a very interesting marketing communications paper topic, do proper research, have facts, apply critical thinking effectively and write well but fail to come up with a winning paper on the topic. This happens when you fail to stick to guidelines that inform on how to write dissertations.

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Marketing differs across cultures for various reasons, and some of these differences are striking. How does marketing differ across the world? What are the main reasons for these differences? Can investigating these reasons help lead to better marketing strategies across the world?